When the trailer for the upcoming "Jason Bourne" movie dropped, it came with a simple, stark poster.
Star Matt Damon's face is front and center with the tagline "You Know His Name" over it. Unlike previous films in the series, "The Bourne Identity" or "The Bourne Supremacy," the fifth film is simply the super spy's name: "Jason Bourne."
It seemed a reasonable, straightforward design until Tom Butler, deputy editor of Yahoo UK, made a very astute observation about the Damon's movie posters: Many of them are the same. Damon's face is featured prominently with simple text overlaid atop it.
The similarities are undeniable:
The poster for the fifth Bourne movie banks on the character's infamy.
Last year's "The Martian" gave us Matt Damon in a space suit telling the audience he'll need saving.
Matt Damon didn't need any saving in the poster for 2013's "Elysium," which comes in even closer on his face. This time he was going to save us all.
And finally, here's the poster for 2011's "The Adjustment Bureau." There's been very little adjusting of anything, at least when it comes to marketing a Matt Damon movie poster.
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